Overview

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Let's see the Korea's leading next-generation Korea wave company.

Experience K-pop, Character and Beauty Make up. Tour for experience the soft power of Korea directly.

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• SM COEX Artium (SM Entertainment):  SM Entertainment is a pioner in the Korean entertainment industry that leads the global Hallyu and Kpop craze. SMTOWN Coex Artium is an entertainment complex centered around SMTOWN artists. The Artium boasts six floors full of merchandise, photo opportunities, theaters, various activities, and more. Visitors can meet SM artists through new technologies such as augmented reality (AR) and VR, shoot pictorials, and produce albums and music videos.

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• COEX (Starfield Library) : COEX Mall is the largest underground shopping mall in Asia and has got everything you need just in one place. Starfield Library which is located in the center of COEX Mall is an open public space. Visitors can come freely, sit down, take a break, and immerse themselves in books along with other bibliophiles.

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• Big Hit Entertainment (BTS Agency) : Big Hit Entertainment is the home of BTS, the world's famous K-pop boyband. The Big Hit building is a must-visit destination for BTS fans. It is located in Yongsan area. 

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• Gangnam Station (Kakao Friends and Line Friends flagship stores): Discover the Kakao Friends characters, originally created as emoticons for KakaoTalk, the most popular messaging application in Korea. The quirky & overcute characters were designed to make it easier for people to communicate. Kakao Friends Gangnam Flagship Store offers a variety of products featuring the 8 popular Kakao Friends characters to the delight of fans and consumers everywhere.

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• Amore Pacific Museum of Art: The museum is located inside Amore Pacific's Yongsan headquarters. Aiming for "an open space to find beauty in the ordinary", this museum was established as a space for fostering open communication.